Snowdog Trail 🐾 ❄

16th November 2022

Visitors to the town centre can put on their hats, scarves and socks, come along and say “hello” and take a selfie with the 10 Snowdog sculptures. 👋

The trail can be followed using the LoyalFree app, which can be downloaded free of charge from the App Store or Google Play - just follow the trail and scan the QR code to scan in at each location. 📱

The trail, organised by Dacorum Borough Council in partnership with Hemel Hempstead Business Improvement District, Wild in Art and Penguin Ventures, part of Penguin Random House UK. It is inspired by The Snowman and The Snowdog, the magical sequel to the late Raymond Briggs’ much-loved picture book The Snowman. 📖 ✨

In it, a young boy builds a Snowman and creates a Snowdog with the remaining snow. At midnight both of his creations come to life. Alternatively, a trail map can be downloaded from our website (coming soon).